Creative, cohorts, and ten platforms.
Creative in volume
Dozens of hooks, cuts, and formats per campaign from one trend engine signal, native to each platform, each scored by AI-simulated focus groups before it spends.
First-party cohort targeting
Match each ad to a first-party cohort and its intent signals instead of one broad interest audience.
Paid as R&D for organic
Spend answers a question first: which hook, audience, or offer is worth scaling across the growth system.
Cross-platform orchestration
Adapt one insight into ten platform-native executions with coordinated spend.
Weekly creative-and-spend readouts
Report winners, losers, spend, qualified pipeline, conversion quality, cohort economics, and next actions in one weekly brief—without treating platform attribution as ground truth.
Ten platforms. One weekly insight. Ten native cuts.
Adapt the hook, format, and pairing to each platform, not the claim. Web3 paid runs on fewer of them; the FAQ says which.
- Hook style
- Answer-shaped for active search demand.
- Creative shape
- Responsive Search Ads and Performance Max by question cluster.
- When to use
- Bottom-funnel demand capture.
- Feeds back into organic
- Winning headlines become SEO landing-page H1s.
- Hook style
- Answer-shaped for active search demand.
- Creative shape
- Responsive Search Ads and Performance Max by question cluster.
- When to use
- Bottom-funnel demand capture.
- Feeds back into organic
- Winning headlines become SEO landing-page H1s.
Four rules for paid run as research.
Every ad is a paid experiment. The auction is a research budget.
Use qualified conversion, pipeline, payback, and revenue evidence to learn what should scale across the growth system—not cheap clicks alone.
Winners never stay in paid.
Move auction winners into organic, pages, email, and sales scripts the following week.
Each visitor group sees the version built for it.
Developers, players, and wallet users respond to different hooks, so each cohort gets its own creative.
Creative volume outperforms creative polish, at the same production bar.
Test many strong variations each week instead of one polished concept a month.
Briefs, ad sets, a weekly readout, and a handoff sheet.
| Deliverable | What it is |
|---|---|
| Creative brief pack | Weekly hooks, formats, and native cuts from trends and prior winners. |
| Per-platform ad set | Launch-ready targeting, cohort, budget, and creative pairings by platform. |
| Weekly spend-and-win readout | Auction winners, stopped tests, spend, and next-week decisions. |
| Hook-to-headline handoff sheet | Winning hooks routed to organic posts, landing pages, and subject lines. |
Trend engine hooks in, auction winners out.
The trend engine supplies each week's hooks, simulated focus groups rank the variants before spend, and the auction confirms the winners faster than organic can. Run paid on its own or as part of a full-service GTM engagement.
How our models are trainedQuestions buyers ask
- What is paid growth?
- Paid acquisition run as research: high-volume creative tested against first-party cohorts, measured on conversion quality and downstream revenue, with every ad that wins the auction rewritten across organic surfaces.
- Which ad platforms do you run?
- Google, ChatGPT, Meta, TikTok, Reddit, Snapchat, X, Pinterest, LinkedIn, and YouTube. One weekly insight becomes a native cut for each platform.
- How much does paid acquisition cost?
- Paid acquisition starts at $1,500 a month with a three-month initial commitment. Media spend is billed by each platform to your account, never marked up, and set in the written scope.
- How do you report results?
- Weekly: winners, losers, spend, qualified pipeline, conversion quality, cohort economics, and next actions, without treating platform attribution as ground truth.
- Do you run paid ads for crypto?
- Yes, where each platform allows it. Google certifies licensed exchanges and hosted or hardware wallets, and bans self-custody wallets, DeFi trading protocols, unregulated dApps, ICOs, and crypto loans. Meta needs written permission and a recognized license for exchanges, lending, and trading wallets. X takes some DeFi products and dApps by country; Reddit and TikTok take only licensed advertisers after review. We check policy, licenses, and claims before spending.
Use paid where it answers a growth question.
Identify platform fit, economics, first cohorts, and the right engagement shape.