Conversion pages that reshape to the visitor.
We find where visitors drop off, then test a version of each page for each audience: copy, layout, offer, and CTA for AI, gaming, and Web3 buyers, with a kill, ship, or expand call every week. Core-product changes are scoped separately.
- per project, from
- $3,500
- reshaped by cohort and intent
- 1 URL
- kill, ship, or expand decisions
- Weekly
Try it live — pick a visitor, watch the page reshape.
Same URL, different cohort brief.
You know the developer problem. Run the example that solves it.
Run the selected framework, environment, and use-case demo.
Measure, reshape, borrow, test.
Behavioral instrumentation
Instrument scroll depth, hover, rage clicks, dead clicks, and bounce points to locate real funnel friction.
Cohort-adaptive variant generation
Reshape copy, layout, offer, and CTA by cohort on one URL for first-time researchers and returning buyers.
Adjacent-category shape borrowing
Test layouts, offers, and CTAs already converting in adjacent categories the trend engine watches.
Statistically rigorous A/B
Report statistical thresholds and explicit kill, ship, or expand decisions each week.
Instrument, hypothesize, test small, kill fast.
Instrument first. Guessing where visitors get stuck is not a strategy.
Install telemetry before variants; do not optimize what cannot be measured.
Every variant is a hypothesis. If it can't be phrased as one, it doesn't ship.
Name, date, and define kill criteria for every test—never disguise taste as evidence.
Ship the smallest test that would change the decision.
Resolve the question with the smallest test that settles the next decision.
Kill fast. Compound the winners into the next cycle.
Stop losers; move winners into the next page, ad, and site cycle.
A funnel spec, cohort briefs, and a weekly A/B report.
| Deliverable | What it is |
|---|---|
| Instrumented funnel spec | Implementation-ready events, pages, and cohort definitions for your engineers or ours. |
| Cohort brief per variant | Audience, hypothesis, expected uplift, and kill criteria on one page. |
| Weekly A/B report | A/B uplift, statistical significance, and the resulting decision in one brief. |
| Page shape recommendations | Adjacent-category layout, offer, and CTA changes sequenced by expected impact. |
The trend engine supplies the test ideas.
The trend engine, our weekly read of search, social, and launch signals, tracks the layouts, offers, and CTAs converting in adjacent categories. Each variant tests that current evidence on your pages.
Questions buyers ask
- What is conversion rate optimization?
- Conversion rate optimization (CRO) gets more of the visitors you already have to take the next step. We instrument where visitors get stuck, test cohort-specific copy, layout, offer, and CTA changes, and keep only what wins.
- What does dynamic site optimization mean?
- One URL that reshapes its copy, layout, offer, and CTA by cohort, so a first-time researcher and a returning buyer see different versions of the same page.
- How do you decide which variant wins?
- Every variant is a named hypothesis with kill criteria. Each week's report gives the A/B uplift, the statistical significance, and an explicit kill, ship, or expand decision.
- Do you change our core product?
- No. This covers websites, landing pages, instrumentation, and conversion surfaces. Core-product changes are scoped separately.
- How much does conversion work cost?
- Websites and conversion systems start at $3,500 per project.
Build through the conversion constraint.
Identify the pages, cohorts, and engagement shape most likely to move conversion.