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Growth marketing pricing. Honest minimums.

Bespoke ecosystem growth, full-service GTM, and focused programs for AI, gaming, and Web3. Software can be scoped when growth requires it.

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  1. Ecosystem growthCustomscope and timeline set in a written plan
  2. Full-service GTM$7,500a month, three-month initial commitment
  3. AI search optimization$2,000a month, three-month initial commitment
  4. Search and editorial$1,500a month, three-month initial commitment
  5. Paid acquisition$1,500a month, three-month initial commitment
  6. Social, creators, and community$2,500a month, three-month initial commitment
  7. Websites and conversion systems$3,500per project
  8. Agent experience (AX)Customscope and timeline set in a written plan
  9. Growth engineeringPer buildPriced per build in the written scope

Ecosystem growth

For protocols and platforms that need builders, users, and partners moving together. We diagnose the constraint, then build the program it requires.

Customscope and timeline set in a written plan

Explore ecosystem growth

  1. Ecosystem and constraint diagnosis

    Map product, audience, evidence, economics, and the current growth system to find the binding constraint.

  2. Participant and distribution mapping

    Map the users, developers, partners, integrations, communities, creators, and channels shaping adoption, and find which connection is missing.

  3. Product mechanisms and companion products

    Design and build features, integrations, tools, or net-new companion products when product behavior is the growth lever.

  4. Partnership and participation systems

    Create the partner, creator, community, event, field, and distribution systems the constraint justifies.

  5. Measurement, operation, and transfer

    Instrument, operate, and improve the system; transfer ownership where the written scope requires it.

Full-service GTM

One accountable operator across GTM strategy, launch, execution, and iteration. This custom scope is not the sum of focused-service minimums or a strategy handoff.

From$7,500a month

Three-month initial commitment.

Explore full-service GTM

  1. Market and audience diagnosis

    Assess market, category, audience, competitors, demand, product, team, and evidence before selecting the launch system.

  2. Positioning, narrative, and offer

    Build the positioning, message architecture, narrative, and offer carried across relevant surfaces.

  3. Launch strategy and operating cadence

    Set the launch sequence, channels, responsibilities, decision rhythm, and measurement model.

  4. Full execution across the justified channels

    Execute justified creative, editorial, social, paid, community, creator, partnership, event, or field work; no scope must use every channel.

  5. Surfaces, instrumentation, and iteration

    Build the landing, measurement, reporting, experiment, technical, or product layer; improve it from real behavior.

AI search optimization

Focused AI visibility, entity clarity, citation readiness, source-worthy content, technical crawlability, and answer-engine monitoring—distinct from conventional SEO.

From$2,000a month

Three-month initial commitment.

Explore AI search optimization

  1. Question and citation-opportunity mapping

    Map the questions, sources, entities, and contexts shaping AI-generated answers.

  2. Entity clarity and structured data

    Make products, relationships, and claims machine-legible through clear entities and accurate structured data.

  3. Source-worthy pages and editorial assets

    Create evidence-rich pages and editorial that answer real questions and merit citation.

  4. Technical discoverability

    Improve crawlability, rendering, indexing signals, and technical access for answer engines.

  5. Answer-surface monitoring and iteration

    Monitor representation across answer engines and use findings to prioritize iteration.

Search and editorial

SEO services: technical SEO and editorial authority for existing buyer demand. It can combine with AI search optimization without making either engagement mandatory.

From$1,500a month

Three-month initial commitment.

Explore search and editorial

  1. Search demand and audience questions

    Map demand, language, intent, and buyer questions to set technical and editorial priorities.

  2. Technical SEO and site structure

    Improve crawl paths, information architecture, internal relationships, page performance, and technical discovery.

  3. Editorial and landing-page production

    Produce useful long-form editorial and focused landing pages aligned with the buyer's path.

  4. Comparison, docs, and featured results

    Win the comparison, alternatives, and documentation searches buyers run before they choose, plus featured snippets.

  5. Measurement and content decisions

    Measure discovery and downstream behavior; refresh winners and close evidence-backed topic gaps.

Paid acquisition

Google Ads, Meta ads, and any other platform the customer and offer justify. Media spend is billed by each platform to your account, never marked up, and set in the written scope.

From$1,500a month

Three-month initial commitment.

Explore paid acquisition

  1. Platform and auction strategy

    Choose platforms, campaign architecture, economics, and bidding from audience and offer fit.

  2. Audience, intent, and exclusions

    Build audience, intent, exclusion, and measurement logic around a credible acquisition hypothesis.

  3. Paid execution

    Run appropriate search, social, video, or other paid programs; platform fit drives the mix.

  4. Creative and testing

    Develop concepts, copy, hooks, cuts, and tests; iterate from response, not spend alone.

  5. Landing and outcome alignment

    Align campaigns with landing experiences and report closed-loop outcomes where client systems allow it.

Social, creators, and community

Social media marketing or community and Reddit marketing: content, creators, and community distribution around one audience objective. The $2,500 minimum covers one program, social or community; running both is scoped together in writing. Compensation, production, travel, events, tools, and amplification are included or separate only as scoped.

From$2,500a month

Three-month initial commitment.

Explore social media marketing

  1. Social and cultural signal research

    Read audience language, behavior, creative patterns, communities, and category signals before production or participation.

  2. Content production and publishing

    Deliver strategy, scripts, production direction, editing, publishing, and iteration for justified formats and channels.

  3. Creator programs

    Handle creator discovery, fit, briefing, coordination, and amplification where credible.

  4. Responsible community participation

    Support genuine community discovery, participation, programming, and distribution—never fake participation, undisclosed promotion, or fabricated reviews.

  5. Audience learning across the growth system

    Feed audience language and objections into content, pages, product, sales, and paid work without guaranteed virality.

Websites and conversion systems

Conversion rate optimization: project-based design, development, instrumentation, and conversion systems where demand becomes action. Ongoing optimization may follow without an implied monthly minimum.

From$3,500per project

Explore websites and conversion systems

  1. Websites, landing pages, and campaign surfaces

    Design and develop surfaces that explain the offer and move qualified visitors to action.

  2. Analytics and behavioral instrumentation

    Measure acquisition, attention, friction, conversion, and downstream behavior.

  3. Message, offer, layout, and CTA iteration

    Improve messages, offers, layouts, and CTAs through observed behavior and scoped experiments.

  4. Intent-aware variants

    Build cohort- or intent-aware experiences when data and traffic justify differentiated paths.

  5. Experiments, dashboards, and integrations

    Deliver experiments, dashboards, integrations, and documentation that sustain the conversion system.

Agent experience (AX)

For software teams whose users now arrive through AI agents. We run coding agents, browser agents, and AI assistants through your docs, signup, and API, then fix where they stall.

Customscope and timeline set in a written plan

Explore agent experience

  1. Task suite and agent runs

    The jobs your users hand to agents, run by several agents several times each from a clean start, with every transcript kept.

  2. Discovery and choice

    Whether agents pick you, a competitor, or their own code when asked to solve a problem in your category.

  3. Failure map and question log

    Where each run stalled or stopped, and every question an agent asked that your docs never answer.

  4. Docs, signup, and error fixes

    Markdown docs and an llms.txt map, signup and key paths agents can finish, and errors that say what to do next.

  5. Re-runs

    The same tasks after each fix, and again after your releases and new model versions.

How engagements work.

  1. Read

    Assess the constraint, evidence, audience, ecosystem, product, team, economics, and growth system.

  2. Choose

    Choose the engagement and put it in a written scope: deliverables, responsibilities, cadence, ownership, measurement, approvals, change control, and included, excluded, or client-paid third-party costs. Recurring scopes begin with a three-month commitment.

  3. Ship

    Build the scoped software, product, integration, page, creative, campaign, community, partner, measurement, event, or field intervention.

  4. Measure

    Operate long enough to observe behavior, report outcomes, improve the work, and transfer ownership as agreed.

Illustrative engagement scopes.

These are examples, not packages. Every engagement is scoped in writing to its constraint.

ScopeWhat it combines
AI or developer-tool category launchCombine diagnosis, technical positioning, AI search optimization, editorial authority, developer distribution, product surfaces, launch execution, and activation measurement.
Steam launch for an indie or mid-size gameCombine store page and trailer work, a Next Fest demo, creator outreach, Discord and playtest community, launch execution, and wishlist-to-sales measurement.
Mainnet launch for a protocolCombine developer docs and grants, Discord and X community, disclosed creators, sybil-filtered quests, and onchain cohort measurement.
Patient acquisition for a multi-location clinicCombine local search and location pages, patient review programs, provider-led content, AI search optimization, and clearer booking pages.

Growth engineering, priced per build.

Growth engineering builds what a growth plan depends on: attribution and data pipelines, product integrations, landing and onboarding systems, automations, and the internal tools that make growth repeatable. Each build is priced in its written scope.

Explore growth engineering

Questions buyers ask

How much does Hi Violet cost?
Ecosystem growth is custom: its price, scope, and timeline are set in a written plan. Full-service GTM starts at $7,500 a month. Focused services start at $1,500 a month for search and editorial or paid acquisition, $2,000 a month for AI search optimization, and $2,500 a month for a social program or a community program. Websites and conversion systems start at $3,500 per project. Agent experience (AX) audits are custom, scoped in writing. Growth engineering is priced per build in the written scope.
Is there a minimum commitment?
Recurring scopes begin with a three-month commitment. Project work, like websites and conversion systems, is priced per project.
Are media spend and third-party costs included?
The written scope documents every third-party cost as included, excluded, or client-paid, and media spend is set out in the same scope.
Is full-service GTM the sum of the focused services?
No. Full-service GTM is one accountable operator across GTM strategy, launch, execution, and iteration, scoped as a custom engagement rather than the sum of focused-service minimums or a strategy handoff.
Do you build software?
Yes, when growth depends on it. Growth engineering builds product integrations, attribution and data pipelines, automations, landing and onboarding systems, and net-new companion products, each priced per build in the written scope.
Which engagement should we start with?
Start from the constraint. On a strategy call we identify whether to begin with ecosystem growth, full-service GTM, focused work, or a growth-critical build.

Bring us the growth problem.

We'll identify whether to begin with ecosystem growth, full-service GTM, focused work, or a growth-critical build.

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