- What is ecosystem growth?
- A custom program for a product that grows when other people build on it, integrate it, or bring their own users. It joins developer programs, community, partners, creators, and incentives in one plan, judged on usage that lasts.
- Who is ecosystem growth for?
- Web3 protocols, L1s and L2s, wallets, and dApps first. It also fits AI platforms that grow through integrations and plugins, and games whose players make mods or other content.
- Do incentive programs actually work?
- Often only while they run. Castle Labs and DefiLlama Research found that on Arbitrum's incentive programs, TVL, fees, and transactions tended to revert to pre-incentive levels once rewards ended. We tie rewards to real onchain actions, filter sybil wallets, and judge a program on what is still active after it ends.
- How do you find developers?
- Where they already are: hackathons, grants, docs, and developer communities. Hackathons remain a real on-ramp; Solana's Cypherpunk hackathon drew more than 9,000 participants and 1,576 final projects. We tie each track to a deployment, not a demo.
- How do you handle creator and KOL disclosure?
- Every paid post is disclosed. For a token that may be a security, SEC Section 17(b) also requires stating who paid and how much, and in the EU, MiCA requires marketing to be identifiable and consistent with the white paper. On X, paid crypto posts carry the Paid Partnership label and are kept from the EU, the UK, and Australia.
- Do you trade tokens or make price claims?
- No. We don't trade, provide liquidity, or market a token's price. Ecosystem programs are about builders and users, and every public claim goes through your approval.
- How is ecosystem growth priced?
- Ecosystem growth is custom: its price, scope, and timeline are set in a written plan. Any growth engineering builds the program needs are priced in the same plan.