Skip to content

Growth engineering. Build the systems your growth runs on.

Growth engineering is the technical side of growth for AI, gaming, and Web3 teams: attribution and data pipelines, product integrations, landing and onboarding systems, automations, and internal tools. We build what your growth plan depends on, in your accounts, and hand it over documented.

See how it's priced
scoped and priced in writing
Per build
code, data, and accounts
Yours
per build cycle
2 weeks

Three illustrative builds.

Illustrative builds, not client work. Each starts from a constraint, then names what we would build, what we would measure, and who owns it after handoff.

Onchain attribution for a Web3 app

Campaigns bring clicks and wallet connects, but nobody can say which channel brought the wallets that transact and come back.

  1. Build

    A pipeline that joins tagged visits and wallet connects to the same wallet's onchain transactions, using saved queries run through an onchain data API such as Dune's.

  2. Feedback

    First-transaction events sent server-side to the ad platforms the campaign runs on, so bidding follows wallets that act, not connects.

  3. Measure

    Cost per funded wallet and 30-day repeat transactions by channel, in one dashboard.

  4. Handoff

    The queries, pipeline, and dashboard live in your accounts and repository, with a runbook for your team.

Wishlist reporting for a Steam game

Trailers, creators, and ads all claim the wishlists, and the studio can't tell which spend to keep.

  1. Build

    A tagged link for every creator, ad, and post, and Steam's UTM report joined to spend by link in one table.

  2. Limits shown

    Steam counts a wishlist only within 72 hours of the click and only for visitors logged into Steam, so the report shows that next to each number.

  3. Measure

    Wishlists, purchases, and cost per wishlist by creator, ad, and channel.

  4. Handoff

    Link conventions, the report, and a one-page guide stay with your marketing team.

Usage signals to CRM for an AI dev tool

Thousands of free signups arrive, and sales can't see which accounts are actually calling the API.

  1. Build

    A tracking plan for signup, first API call, and team invite, sent through an event pipeline such as Segment to your warehouse and CRM.

  2. Routing

    Accounts that cross an agreed usage threshold get flagged in the CRM with the usage that triggered it, and uploaded to Google Ads through enhanced conversions for leads.

  3. Measure

    Signup to first API call, first call to qualified account, and qualified accounts by source.

  4. Handoff

    The tracking plan, pipeline, and CRM fields belong to your team, documented field by field.

What growth engineering builds.

  1. Attribution and data pipelines

    Tracking plans, server-side events, and warehouse tables that tie spend and content to activation and revenue.

  2. Product integrations

    The SDKs, APIs, plugins, and partner integrations a launch or ecosystem program depends on.

  3. Landing and onboarding systems

    Pages, onboarding flows, and in-product prompts built so each audience's version can be tested.

  4. Automations

    Lead routing, lifecycle messages, scheduled reports, and the glue between the tools you already pay for.

  5. Internal tools

    The dashboards and operating tools that keep a growth program running after we hand it over.

How a build runs.

  1. Read

    Audit what you track today, where the data lives, and which question the growth plan can't answer yet.

  2. Choose

    Pick the build that answers it and put it in a written scope: what ships, who owns it, and what it costs.

  3. Ship

    Build in your repository and accounts, with your engineers reviewing, in two-week cycles.

  4. Measure

    Check the new numbers against a known baseline, close the gaps, then hand over with documentation and a runbook.

How we work with you.

We handle

  • Audit and tracking planWhat you measure today, what is missing, and the events and fields the plan needs.
  • Build and testingThe pipeline, integration, page, automation, or tool, tested against real traffic before launch.
  • DocumentationHow each piece works, where it runs, and how to change it, written for your team.
  • HandoverA walkthrough with the people who will own it, and fixes during the agreed handover period.

You provide

  • An engineering ownerSomeone on your side who reviews changes and owns the system after handover.
  • Accounts and accessRepository, cloud, analytics, CRM, and ad accounts, all in your name.
  • Privacy decisionsYour consent rules and privacy policy set what may be collected; we implement them.
  • ApprovalsSign-off on scope changes and on anything that touches the core product.

Questions buyers ask

What is growth engineering?
The technical work a growth plan depends on: attribution and data pipelines, product integrations, landing and onboarding systems, automations, and internal tools. We build it so the marketing can be measured, trusted, and repeated.
Who is growth engineering for?
AI and developer-tool companies, game studios, and Web3 teams whose growth plan needs data, integrations, or tools the product team has no time to build. It runs on its own or inside ecosystem growth and full-service GTM.
Do you change our core product?
Only where the scope says so. Most builds sit around the product: tracking, pipelines, pages, and tools. Core-product changes are scoped separately and reviewed by your engineers.
Who owns the code and data?
You do. We build in your repositories, cloud, and analytics, CRM, and ad accounts, and every build ends with documentation and a runbook.
How do you handle privacy?
We collect only what your consent rules and privacy policy allow. Where an ad platform matches conversions on email or phone, as Google's enhanced conversions do, that data is hashed before it is sent.
How is growth engineering priced?
Growth engineering is priced per build in the written scope. Each build's deliverables, owner, and timeline are agreed before work starts.

Where growth engineering fits

Measure it properly. Then scale it.

Tell us which number you can't trust. You get a written scope, with every deliverable and price, before any work starts.

All services