Google Ads management. Buy revenue, not clicks.
We run tracking-first Google Ads for AI, gaming, and Web3, bidding on activations, first purchases, and closed revenue in your CRM, not raw form-fills. Crypto exchanges and hosted wallets get certified before launch. You own the account and the data.
- per month, from
- $1,500
- to a fair profitability read
- 60–90 days
- markup on media spend
- 0%
What we run inside your Google Ads account.
Account structure
Group campaigns by intent so conversions pool and Smart Bidding has enough to learn from. Split only where economics differ: brand versus non-brand, regions, or margins.
Keywords and match types
Use broad, phrase, and exact on purpose; phrase and exact still match meaning and close variants. Broad match with Smart Bidding needs clean tracking, conversion volume, and aggressive negatives.
Search-term mining and negatives
Review actual queries every seven to fourteen days. Developer searches pull in job seekers and tutorial hunters, game searches pull in cheat and free-download hunters, and existing users search for the login page; negatives keep them out.
Responsive search ads and assets
Write up to fifteen headlines and four descriptions, scored on AI-simulated focus groups before launch, pinning only lines that must appear verbatim, like a price or a required disclaimer. Fill sitelinks, callouts, snippets, and images.
Smart Bidding to your economics
Use target CPA when conversions are worth about the same, like activated trials or installs, and target ROAS when value varies with plan tier or in-game spend. Targets come from your payback math, and we change them rarely.
App campaigns for mobile games
App campaigns serve across Search, Google Play, YouTube, Display, and Discover, and bid to installs, an in-app action, or purchase value. Android titles can collect pre-registrations on Google Play before launch.
The auction is a research budget
- Efficient point
- CPA $22.00max bid $1.10 · share 0%
- Overspend
- Share we don't chase. Past the efficient point every extra point of share costs steeply more.
Illustrative curve for an LLM observability tool bidding on activated trials. Each bid buys impression share at a cost per activated trial. Near the top of the curve every extra point of share gets steeply more expensive, so we buy the efficient point and leave the last stretch of share unbought.
Who does what in the account.
What we handle
- Audit and strategyAudit wasted spend, structure, and tracking; rank fixes by cost, with payback math behind every target.
- Tracking architectureBuild and test GA4, GTM, enhanced conversions for leads from your CRM, and Consent Mode before spend.
- Build and copyCampaigns, ad groups, negative lists, responsive search ads, and complete assets.
- Bidding and optimizationScheduled query mining, landing-page message-match notes, and bid-target reviews against your payback math.
- ReportingWeekly pacing and query actions; a monthly Data Studio dashboard and written plan.
What we need from you
- Budget, paid to GoogleMedia spend is set in your written scope, billed by Google to your account, never marked up.
- Account access and ownershipThe account stays in your name; our manager-account access is revocable at any time. Monthly scopes start with a three-month initial commitment.
- Conversion and CRM dataThe events after the click: activated trial, first API call, first purchase, first exchange deposit, or closed deal.
- Landing pages and offersLanding pages, offers, unit economics, required disclosures, and the licenses behind any Google certification or verification.
- Weeks 1–2Tracking-first buildBuild and test tagging, enhanced conversions, and CRM imports before spend, and file any certification Google requires.
- First weeks liveLearning periodGoogle says a bid strategy can take up to around 50 conversions or three conversion cycles to calibrate. We hold changes steady; big budget swings and target changes restart learning.
- Around day 90Fair judgmentJudge profit around day ninety, once your backend shows which signups activated and which players paid. Week-one data isn't decisive.
We follow the money
01Query type
- Genre9% · 108 of 1,200
- Brand34% · 218 of 640
- Competitor6% · 23 of 380
- Long-tail15% · 78 of 520
02Outcome
- Wishlisted427
- No wishlist2,313
Illustrative account for a PC game on Steam. Each query type runs as its own campaign with UTM-tagged store links, so Steam's UTM report shows which clicks became wishlists. Brand clicks wishlist at 34% and competitor clicks at 6%, so budget moves toward the query types with the thick wishlist ribbons.
Four rules we bid by.
Clean conversion signal before clever bidding.
Validate conversions and CRM imports first. Smart Bidding amplifies broken signal as efficiently as clean signal.
Clear policy before the first click.
Social casino games, real-money gaming, and eligible crypto offers need Google certification. We file for it before launch so ads don't stall in review.
Mine search terms on a schedule.
Read the query report on a fixed schedule, add negatives, and promote winning queries to keywords.
Bid on the event that pays you.
Import activations, first purchases, first deposits, and closed deals so the bidder learns from paying customers.
What you get.
| Deliverable | What it is |
|---|---|
| Account audit | Ranked findings, each with the fix, the owner, and the spend it touches. |
| Keyword and structure plan | Campaign and ad-group map, keyword intent and match type, plus account, shared-list, and campaign negatives. |
| Ad and asset build | Headlines, descriptions, a pinning plan for required disclosures, and complete assets. |
| Tracking setup and QA | Documented end-to-end tests against your backend. We investigate any gap above ten to fifteen percent between Google and your CRM. |
| Weekly and monthly reporting | Weekly pacing and search-term actions; a monthly Data Studio dashboard, a plain-English summary, and next month's plan. |
How the trend engine feeds search ads.
The trend engine is our weekly read of search, social, and launch signals. When a new model, game genre, or chain starts moving, we build ads around demand buyers start typing before your competitors bid on it.
Winners don't stay in paid
Paid experiments
- AI monitoring toolcut
- LLM dashboardcut
- MLOps platformcut
- LLM observability toolgraduates ↓
- trace LLM API callsgraduates ↓
- prompt eval frameworkgraduates ↓
Organic (keepers)
- LLM observability tool
- trace LLM API calls
- prompt eval framework
Illustrative keywords for an LLM observability tool. Paid is the test bed. Keywords that prove out graduate into organic, so you stop renting that traffic and start owning it. The ones that don't earn their spend get cut.
Questions buyers ask
- What budget do we need to start?
- Plan media for about 50 conversions a month at your target cost per conversion, since Smart Bidding can need around 50 to calibrate. At a $40 target, that is about $2,000 a month. If your main event is rarer, we bid on an earlier one, like a trial start, until enough accumulate.
- When will it be profitable?
- Judge fairly around day sixty to ninety. Long cycles, like a developer trial that converts to paid after thirty days, push the read later.
- Can you run Google Ads for a Steam game?
- Yes, mostly on Search and YouTube. Google can't see Steam wishlists, so each campaign gets UTM-tagged store links, and Steam's UTM report credits wishlists and purchases back to it from logged-in visitors. Social casino games need Google certification; real-money gambling also needs a local license.
- Can you run Google Ads for a crypto product?
- Only some products. Exchanges and hosted software wallets need Google certification plus a license in each target country, and only countries Google lists qualify: FinCEN MSB registration plus a state money-transmitter license, or a bank charter, in the US; FCA registration in the UK; MiCA authorization in the EEA. Hardware wallets need certification alone. Self-custody wallets, DeFi trading protocols, unregulated dApps, ICOs, and crypto loans can't advertise on Google anywhere; for those, we run X, which accepts some DeFi products and dApps country by country, alongside organic.
- Who owns the account and the data?
- You do. The account is in your name and billing goes to Google; we get revocable manager-account access, never ownership, and you keep the history.
- How is this different from SEO?
- Search ads rent traffic that stops with spend; SEO builds a slower asset you own. We'll tell you which should lead.
- Do we have to use Performance Max?
- No. Optmyzr's July 2025 study of 503 accounts found Search and PMax overlapping in 91% of them; on shared exact-match keywords, Search won on conversion rate about three times as often as PMax. When we use PMax, it reports on its own line.
- Do you charge a percentage of spend?
- No. Paid acquisition is a flat monthly fee from $1,500 with a three-month initial commitment. Media spend is never marked up.
- Can you guarantee a CPA or ROAS?
- No. Results depend on your product, offer, and auction, and promised numbers often hide selective reporting. We commit to tracking-first execution, targets from your economics, and Google-to-CRM reconciliation.
Track first. Then spend.
Bring your account or your plan. We'll check tracking, find where spend leaks, confirm what Google lets you advertise, and show what bidding to paying customers would change.