Blackbird's Four Restaurant Counts—and the Number It Never Published
Hi Violet compared Blackbird's four public restaurant states, reconstructed the reward economy behind 128.5 million FLY, and explains why counts aren't contribution.

Hi Violet research and field notes filed under “incrementality.”
Hi Violet compared Blackbird's four public restaurant states, reconstructed the reward economy behind 128.5 million FLY, and explains why counts aren't contribution.
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