Meta's Own Numbers Show Growth—But Not Which AI Caused It
Meta's Q2 2026 ad revenue rose $12.8 billion year over year. Its impression, price, and Advantage+ figures still cannot isolate a Muse contribution.
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Meta's Q2 2026 ad revenue rose $12.8 billion year over year. Its impression, price, and Advantage+ figures still cannot isolate a Muse contribution.
Meta's Reels ad page pairs a 2023 purchase survey with an undated 15-test creative analysis. Their populations, outcomes, and limits are different.
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