Meta's Own Numbers Show Growth—But Not Which AI Caused It
Meta's Q2 2026 ad revenue rose $12.8 billion year over year. Its impression, price, and Advantage+ figures still cannot isolate a Muse contribution.
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Advertising 2 posts.
Hi Violet research and field notes filed under “advertising.”
What Meta's Reels Performance Evidence Actually Measures
Meta's Reels ad page pairs a 2023 purchase survey with an undated 15-test creative analysis. Their populations, outcomes, and limits are different.
Bring the market problem into focus.
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