The Growth Signal Stack: Measure the Decision, Not the Available Data
A decision-first framework for choosing growth metrics without mistaking publishing, rankings, or TVL for attention, adoption, or customer value.
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Growth measurement 6 posts.
Hi Violet research and field notes filed under “growth measurement.”
How to Run ChatGPT Ads Effectively, and What the $1,200 Burn Post Got Wrong
A ~1% CTR is one reported comparison, not a verdict. What the widely cited $1,200 ChatGPT Ads experiment measured—and how to instrument a test properly.
The Measurement Dark Matter of ChatGPT Ads
A reported conversion, an observed site action, and a verified customer are different facts. Nine public ChatGPT Ads case records show why that distinction matters.
Meta's Own Numbers Show Growth—But Not Which AI Caused It
Meta's Q2 2026 ad revenue rose $12.8 billion year over year. Its impression, price, and Advantage+ figures still cannot isolate a Muse contribution.
What Meta's Reels Performance Evidence Actually Measures
Meta's Reels ad page pairs a 2023 purchase survey with an undated 15-test creative analysis. Their populations, outcomes, and limits are different.
What Makes Indie Game Devlogs Go Viral on TikTok? 12,489 Videos
We tracked 12,489 TikToks from 314 indie game developers. The devlog checklist made no difference; a breakout lifted the next four posts by up to 1.35x.
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