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paid acquisition

1 postfiled under “paid acquisition.”

Cover reading 'How to Run ChatGPT Ads Effectively', with three click-through-rate rows showing ChatGPT ads at about 0.9 percent, the cited test at 1 percent, and Google search at about 6.4 percent

Sep 17, 2026

How to Run ChatGPT Ads Effectively, and What the $1,200 Burn Post Got Wrong

A ~1% CTR is the industry benchmark, not a verdict. What the widely cited $1,200 ChatGPT Ads experiment actually measured—and how to instrument a test properly.

ChatGPT Ads paid acquisition growth measurement evidence synthesis

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