How to Run ChatGPT Ads Effectively, and What the $1,200 Burn Post Got Wrong
A ~1% CTR is one reported comparison, not a verdict. What the widely cited $1,200 ChatGPT Ads experiment measured—and how to instrument a test properly.
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Evidence synthesis 3 posts.
Hi Violet research and field notes filed under “evidence synthesis.”
Meta's Own Numbers Show Growth—But Not Which AI Caused It
Meta's Q2 2026 ad revenue rose $12.8 billion year over year. Its impression, price, and Advantage+ figures still cannot isolate a Muse contribution.
What Meta's Reels Performance Evidence Actually Measures
Meta's Reels ad page pairs a 2023 purchase survey with an undated 15-test creative analysis. Their populations, outcomes, and limits are different.
Bring the market problem into focus.
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